Branding & Creative Campaign Strategy
Client: Değiştiren Adımlar Derneği            

Higher purpose of the association: Raise future leaders with real life experience, help NGOs get acquainted with college students to further develop their mission.

‘Değiştiren Adımlar Derneği’, -Steps For Change Association- is a non-profit organization working with college students and NGOs to
develop future leaders. Founded by five women focussing on inclusivity, diversity and responsibility, the association works with issues related to the environment, technology, accessibility, women’s rights and more.







Branding Process -

The design process of this project was very unique, as we worked on it together with the members. Through our meetings and focus groups we have uncovered how the members felt so connected and supported by the help of the founders.

Our biggest challenge for them was to separate their already existing college program from the association itself. With a carefully held design research process, we have come up with a youthful and colorful solution.

We understood that students, after joining the community, felt like they could express their full potential and carry out their voice.

The main focus was the notion of ‘process’ and we higlighted that with an imagery of a journey from Point A to Point B. In this case Point A being a purple square, signifying abundant potential with limited perception, fixed mindset; and Point B a red circle, limitless conscious individual with attained leadership abilities, growth mindset.



Heavenly, Practice. is founded by İrem Çetinor who believes practice is essential for all endeavors worthwhile in life, so why not keep them ‘Heavenly’? 



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